Cocktail Party Effect

For the trivia there was a question saying that the cocktail party effect is an example of what kind of perception and it said the answer was figure ground. Why would it be figure ground? I thought The cocktail party effect was where you can only focus on one conversation at once?

In the cocktail party effect, a person is paying the most attention to one particular voice or conversation (which becomes the figure) among a bunch of conversations (which becomes the ground, or background).

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