What are some of the most common strategies used?
CAUTION: The most commonly-used strategies are not necessarily the best. Students often analyze word choice and syntax as well as the three rhetorical appeals (ethos, pathos, and logos), but they analysis isn’t always strong with these writing choices.
It’s a better idea to just call the writing choices what they are (in whatever words possible - don’t worry about naming a specific device). For example, you could say things such as “She aligns herself with her audience,” “he directly addresses his audience’s concerns,” or “he calls out the hypocrisy in his audience.” Simply putting what you see in your own words is often both easier and better than worrying about labeling a specific device.